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Co-branded with Jacob & Co – rare luxury lifestyle positioning
Located within Al Jurf coastal corridor, a high-growth zone
Direct beach access within 240 meters
Unit mix up to 6,576 sqft ultra-luxury residences
Entry at AED 3.1M for branded beachfront segment
Back-loaded 90% payment plan over 36 months
Strong alignment with UAE’s branded residences growth trend (15% YoY)
Jacob & Co Beachfront Living is an Ohana Developments-branded residential development in Ghadeer Al Tayr. The project will include just 31 homes, which will make it fall in the ultra-luxury, low-density category of the UAE property market. The project, which was developed in partnership with Jacob & Co, combines hospitality-based services and ownership by individual households. The unit plans are one-bedroom apartments to 5-bedroom houses and one signature 4.5-bedroom. The sizes go as high as 6,576 sqft, with high-net-worth end-users and investors as target markets. The cost begins at AED 3.1 million, which is competitive with branded beachfront projects in the UAE. The location is advantageous since it is close to the newly emerging master community in Al Jurf and has direct access to Jurf Beach. Its location between Dubai and Abu Dhabi makes it more connected with privacy. The low supply and branded positioning make the project consistent with the rising demand for real estate assets that are based on lifestyle in the UAE market.
Apartment
Villa
Penthouse
Mansions
Townhouse
Community Layout
Jacob and Co Beachfront Living is a master plan that focuses on low-density and customized lifestyle areas. The project will be structured as a residential cluster of boutiques located in the larger ecosystem of the Al Jurf coastline. There are only 31 units that are allocated to guarantee privacy and controlled flow in communities. The design places emphasis on beachfront entry, courtyard gardens, and internal pedestrian avenues. Facilities are also located at a central location so that they can be easily accessed without losing residential exclusivity. The main elements are residents' club, wellness areas, and curated retail spaces. The design capitalizes on its position on the coastline with the residences facing the sea and as much natural light as possible. There are also green spaces, such as a botanical garden, which would improve the quality of the environment. The master plan is in line with the long-term coastal development strategy of Abu Dhabi that is concerned with sustainability, tourism, and luxury residential growth. The added value of branded lifestyle features also distinguishes it among the traditional residential layouts in the area.
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Jacob and Co Beachfront Living Floor Plan includes a wide variety of 1-5 bedroom apartments, villas, townhouses, and penthouses. The size of the units starts at around 1,097 sqft to 6,576 sqft. The layouts will maximize the use of space, natural lights and sea-facing views and serve both investors and end-users within the luxury segment.
Unit Configuration
Unit Configuration
Unit Configuration
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Jacob and Co Beachfront Living Prices start at AED 3.1 million. The project will provide access to the branded beachfront segment at a competitive level. Similar branded apartments in the UAE tend to be higher than this, so the price is relatively affordable to the first movers. The selling price is advantageous towards the possibility of appraisal of capital, especially with reference to the small inventory and demand for the luxurious coastal developments.
Installment Details
Jacob and Co Beachfront Living Payment Plan is 100% structure. Buyers pay 10 percent on booking, and the remaining 90 percent is paid in seven installments over 36 months after booking the SPA. This back-loaded design minimizes the initial financial risk and enables investors to enjoy the advantage of a possible price increase within the payment period before the total capital can be deployed.
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Q1 2025
Ongoing
Q1 2028
The project is in Ghadeer Al Tayr and has the advantage of location, along with the Al Jurf coastal corridor between Dubai and Abu Dhabi. It is an upcoming high-end residential and tourism spot. The location provides direct access to the beach and has a lower density than metropolitan areas. The accessibility to business hubs, airports, and shopping places is facilitated by connectivity to major highways. Hence, it is ideal both as a primary residence and as an investment property. Nearby Areas:
Jurf Beach – 0.24 km
Al Jurf Gardens Phase 2 Kayan – 0.85 km
Alsamha School – 20.4 km
The Outlet Village – 34.1 km
Al Maktoum International Airport – 52.0 km
Abu Dhabi City Center – approx. 60 km
The development incorporates hospitality-style facilities with an individual residential lifestyle. The amenities are created to enable fitness, recreation, and socialization in a regulated setting. Branded lifestyle elements make the overall user experience more enhanced. The location offers beachfront access, wellness facilities, and curated dining options, which are consistent with the worldwide standards of branded residences. The amenity mix of the project indicates the transition to an experiential lifestyle in the UAE luxury real estate segment.
The project is consistent with the increasing market of branded residences in the UAE, which has been experiencing a growth of double digits every year. It has a scarce supply of 31 units, which brings scarcity value. The position in Al Jurf places it in a future development area. It is competitive in the pricing with similar branded developments. The capital risk is minimized by the flexible payment plan. Key Investment Facts:
Only 31 units → low supply
Branded residences demand rising ~15% annually
Coastal assets outperform inland properties in ROI
Entry price below premium branded benchmarks
Strategic Abu Dhabi–Dubai corridor location
High appeal to HNWI and international buyers
Ohana Developments is a young developer in the UAE that specializes in lifestyle and luxury projects in the form of boutiques. Branded partnerships and coastal developments have helped the company to position itself in the premium segment. In the recent activity, there is a strategic emphasis on low-density and design-based communities in line with the market demand for exclusivity. Its collaboration with Jacob and Co is part of a wider trend of the inclusion of international luxury brands into UAE real estate.

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