Arada is co-founded by Sheikh Sultan bin Ahmed Al Qasimi and Prince Khaled bin Alwaleed bin Talal Alsaud. Sheikh Sultan bin Ahmed Al Qasimi is the Chairman of Basma Group, and Prince Khaled bin Alwaleed bin Talal Alsaud is the Vice Chairman. The company's Group CEO is Ahmed Alkhoshaibi. Arada was established in 2017 and is headquartered in the UAE.